YOUR DIGITAL MARKETING AGENCY EXPERTS IN
IT’S TIME TO GROW
Simply put: We bring stability, scale and profit to your brand.
Attention is the ultimate currency, but it means nothing if you’re not converting that traffic into paying customers. That’s where we come in.
We develop and implement brand specific strategies to ensure profitability from the very first sale.
Our methodology is simple, and it all comes down to a simple math equation which we’ve adopted from Common Thread Collective as we feel it’s the most pragmatic approach to thinking about digital marketing.
HOW WE DO IT
Our goal is to become an extension of your team as we build a predictable business that makes your dreams become reality.
From content creation, to media buying, to website design and development, to ensuring your customers want to purchase from you over and over again, we work with you hand-in-hand to ensure your customers have an everlasting experience.
Digital Marketing is a game of math and creativity. We believe in full transparency, which is why we adopted and share the formula we use to best explain the complex worked of eCommerce growth in a simplistic way.
Porter Media has been a partner for roughly 3 years and in that time they’ve been able to help our clients scale their businesses through paid social media advertising for both eCommerce and Lead Generation.
One thing that we like about working them is that they look at our clients businesses on a holistic level. It’s not just about paid social advertising, it’s about ensuring the success of their clients through all channels.
What types of companies do you serve, what industries and markets?
We offer both paid media and retention marketing services for eCommerce businesses. This includes Facebook, Instagram, Snapchat, Linkedin, and TikTok paid advertising, as well as Email and SMS marketing. Some industries we service are Beauty, Skin Care, Home Decor, Apparel, Toys, and more.
Each business is unique, however, the marketing funnel fundamentals still remain the same. Our end goal is to ensure we acquire customers at an affordable rate, and retain them for many years to come.
What are the core capabilities of your agency? Where do you shine?
Our specialty is in paid social advertising and retention marketing (Email & SMS). This includes Facebook, Instagram, Pinterest, Snapchat, Etsy, Google Shopping, and recently TikTok. We work with sister agencies to provide additional services such as paid search, SEO, video production, content creation, and Amazon FBA for both branding and direct response marketing.
How do you measure success? What are your core KPI's (Key Performance Indicators)?
This is a loaded question as it depends on the business, but our ultimate goal is to ensure profitability.
With eCommerce, our goal is to ensure we calculate your average breakeven point + profit margin first before we run any paid traffic (break even ROAS). This ensures we know our goals from our outset with no surprises.
With Lead Generation, our KPI’s runs a little deeper. Yes, it’s important to ensure our cost per lead is within range where we can have success, but due to many variables, we need to have a good idea of how long the sales cycle is, as well as how often a lead converts to a paying customer.
We work with you on forming these KPI’s with you and reverse engineer our marketing funnel to give ourselves the highest probability of success.
What metrics will you report on and how?
Let’s be honest, digital marketing can be complex. Sending a report with our external KPI’s but no context doesn’t sit right with us. At the end of the day, Porter Media is a boutique shop who pride ourselves on transparency and ensuring our clients understand what is going on, just as much as we do.
Part of the experience is being able to connect with Porter Media through our dedicated Slack channel 24/7, as well as weekly, bi-weekly, or monthly calls. This allows for any questions and concerns to be expressed so that everyone is on the same page for the ultimate goal – your success and profitability.
We have found this a better avenue than sending monthly reports with no context. Perhaps there will be a hybrid at some point in time, but for now, this is the way we do business.
How long will it take to see results?
No two businesses are the same. With that said, paid social is the fastest way to generate results (outside of running a campaign to your owned media, ie, Email list). Results will vary from business to business, but in general, more seasoned businesses will yield quicker results.
For newer businesses, specifically those in competitive markets, it may take up to 3 months before we start to see consistency within the ad acocunt. This is due to many factors, one of which is the pixel may not have enough data to properly optimize.