Advertising Services

Google Search

How to profitably scale your brand? Google it.

Get Qualified, High-Intent Traffic

Google accounts for nearly 90% of all searches, meaning 90% of all internet users see Google Ads – we’ll help you define and refine your Google Adwords) strategy to boost conversions and get the most effective return on your ad spend.

Winning Google PPC Strategy

The best analogy to think about Google is an auction – each time someone searches, let’s say ‘Trampoline’, your company will place a  bid on ad spots to get clicks. The winner of the auction gets the top spot, second place is right below, and so on. 

 With our PPC strategy, we’ll help you win the clicks that matter, that use each $ wisely, and that lead to profitable conversions.

Capture Your Demand

What’s popular today may not be popular in the near future – we’ll help you stay on top of the ever-changing Google algorithm to continuously optimize your Google Ads strategy and scale your campaigns by testing new keyword groups, campaign strategies, and more!

Let’s ramp up your digital marketing today

It’s time to scale your business with a profit-first mentality – partner with the team that will go above and beyond to deliver results on day one.

Google Search

FAQs

Porter Media Can Help You Get the Most From Your Google Search Ads

Think you could use a partner in competing with millions of advertisers on Google? We’re up to the task.

At Porter Media, we have helped brands scale from $0 to $10 figures in 2 years and from $5 to $7 figures in 1 year – and we’re ready to do it again, even bigger and faster.

To get started, contact us here on our website. You can also check our case studies to see our track record or learn about our other services here.

How To Do It Right

You may be interested in Google Search Ads, but are you ready to spend the time and effort needed to master them?

Partnering with a Google Ads agency like Porter Media can enable you to scale your Search Ads campaigns much faster and profitably, without critical errors.

We have helped our clients achieve 500+% YoY revenue growth, more than tripled their ROAS, and we are looking forward to driving the same or even better results for the right partners.

Our team knows how to make your ads more effective than your competition’s, so you can win the bidding game cost-effectively.

Here are a few tips we found effective with Search Ads:

  • Use ad extensions: Since ad extensions show a link to a specific page on your website, they can be a powerful way to capture someone's attention if just your title tag and description weren’t enough.
  • Target branded keywords: When you bid on keywords in Search Ads, you must choose keywords that help you reach the most relevant audience. Usually, that means targeting the names of specific products or services. But the most relevant keyword is probably your brand name. Targetting it will help you reach people who are already searching for your brand and are most likely to convert.
  • Leverage RLSA: Google Ads offers a feature that enables you to target your ads to users who visited your website in the past. This is called “remarketing lists for search ads” (RLSA) and it works similarly to ad extensions. It allows you to retarget people who have already shown an interest in your brand.
  • Monitor results: Continuously monitoring your ad performance is a must if you want to achieve the highest ROI. Keep an eye on your results to reoptimize or pause underperforming ads and scale the high-performers.

How Do Google Search Ads Work?

To run a paid search campaign, you do it through Google Ads. You’ll need to set up an account, create a campaign and then target keywords for your ads.

It’s important to make sure that keywords are hyper-relevant to your product or service. For instance, don’t target “tax services” when what you advertise are tax consultation services.

Once you choose your keywords, you can bid on them in Google Ads.

You set your bids to tell Google how much you're willing to pay every time someone clicks your ad. Google displays ads based on two factors: bid amount and quality score (its assessment of your ad's quality).

A high Quality Score and an optimized bidding strategy can help you reach users through Google and increase your conversions.

As Google Ads are pay-per-click, you only have to pay for your ads when people click on them. That makes them a very cost-effective strategy, if you do it right!

What Are Google Search Ads?

Search Ads are text ads that are displayed above the organic search results on a Google results page.

You have most likely seen them in your Google search results, as they look just like regular organic results but have an “Ad” label in the top corner.

You can use either traditional Search Ads – which are static and show the same headline and description each time, or Responsive Search Ads – which allow you to enter multiple versions of headlines and ad copy so that Google can select the best performers to display to users.

The benefit of using responsive ads is that they are auto-tested until you arrive at the version that is best suited for your target audience.

What Is Google Search?

Honestly, you should know! You probably use it just like 4.3 billion people worldwide.

Google Search is a search engine that handles over 3.5 billion searches every day and has a 92% share of the global search engine market.