Advertising Services

Google Shopping

Leverage the most under-valued function in eCommerce today with Google Shopping.

Get Qualified, High-Intent Traffic

66% of all paid clicks (AKA Google Search Ads) go to Google Shopping Ads – using intricate product information, we’ll help you stand up a complete Google Shopping  experience that attracts customers with valuable product information.

  • Product name
  • Product description
  • Product category
  • Product reviews
  • Product groups
  • Product type
  • Product images

Boost Sales & Highlight Inventory

Google Shopping is a highly-effective avenue for customers to find the exact product they want – we’ll help you leverage product information, not keywords, to divide when, where, and how to show Google Shopping ads.

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Let’s ramp up your digital marketing today

It’s time to scale your business with a profit-first mentality – partner with the team that will go above and beyond to deliver results on day one.

Google Shopping

FAQs

How Do I Start with Porter Media and Google Shopping Ads?

Now, that’s a great question! The best way to work with us is by contacting us here on our website. While you are here, you may also want to browse through our other services and see our track record by checking out our case studies.

Get in touch, and let’s discuss how we can set up your Shopping Ads for high ROAS from day one. Your business will be growing faster than you think!

Why Partner with Porter Media for Google Shopping Ads?

Google Shopping Ads can be a powerful way to increase traffic to your store, but they can be hard to set up.

At Porter Media, we follow a proven process, which includes correctly setting up your Google Merchant Center and testing various elements in the feed, especially around pricing. We also assist with ongoing product errors and coordinating communication between you and Google to deal with issues as soon as they arise.

On the campaign side, we strategize to build the best setup we can so that you can get results from Google Shopping Ads within days, not weeks.

Having your initial account setup done well is essential to success with Shopping Ads, as that will determine whether Google’s algorithms will move in the right direction.

Once we have your Google Shopping Ads up and running profitably, we help you adapt to any changes that arise so that your campaigns continue to generate the best results.

Benefits of Google Shopping Ads

  • Convenience: Unlike Search Ads, where you have to write the ad copy and manually add keywords, with Shopping Ads you don’t have to do any of that! Google’s algorithms automatically pull the data from your store, craft ads for your products, and match them with relevant search queries. Few clicks and boom!
  • Top the Top: If you look at the Google search results, you usually have to scroll down to see the first organic results. Search Ads are somewhere in the middle. And what’s at the very top? Shopping Ads. This means if you want to get to the very top of the Google Search Results, Shopping Ads are the only way.
  • Show Not Tell: Shopping Ads have a big advantage over Search Ads. They show the photos of the product, which tends to grab viewers’ attention far more than text.

How Much Do They Cost?

Google Shopping Ads are based on a cost-per-click model (CPC), meaning that you only pay the “bid” if someone clicks on your ad.

  • When you create your Shopping campaign, you decide how much you're willing to pay for each click.
  • You only pay the minimum amount necessary to rank higher than the advertiser immediately below you, and you often pay less than your maximum bid.

How Do Google Shopping Ads Work?

Shopping ads use your existing Merchant Center product data (not keywords) to decide how and where to show your ads.

The product data you submit through Merchant Center contains details regarding the products you sell. Google uses these details to match a user's search to your ads, showing the most relevant products.

There are two types of Shopping ads you can use:

  • Product Shopping ads: Created based on the product data submitted by you in the Merchant Center.
  • Local inventory ads: Created by combining product data and inventory data submitted in your Merchant Center account.

Shopping ads can appear on the Shopping Tab on Google Search; on Google Search, next to search results, and Google Images; or on Google Search Partner websites.

Benefits of Google Shopping for Retailers

  • It’s Free: As of April 2020, any online seller can list products on Google Shopping without charge.
  • Be Seen More Often: Google Shopping allows businesses to show up numerous times within Google's search results: as a text-only result, a Shopping result, and a website result. It could translate into higher engagement and revenue.
  • Easy Tracking: The Google Merchant Center makes tracking your products and sales easy.

Benefits of Google Shopping for Consumers

  • Shop with Speed: Google Shopping displays results from a variety of retailers, so you can see more items at once instead of visiting each site individually.
  • Browse with Ease: You can view photographs of the item at the bottom of the listing for a streamlined browsing experience.
  • Filter Down: Filtering options allow you to find exactly what you’re looking for.

What Is Google Shopping?

Google Shopping is a service that hosts online stores and allows users to search for, view, and compare products from various vendors.

These products are displayed when a customer uses Google to search for a product. They can appear on the main search engine results page or under the shopping tab.

Google Shopping aims to make it easier for consumers to find and purchase things, enabling them to compare sellers' prices on particular items.

It has become extremely popular and now accounts for about 75% of the total Search ad budget.

Google Shopping offers consumers features including:

  • Filterable Consumer Information: Google Shopping displays search results based on your search term, as well as your past shopping habits. It allows you to filter products by brand, price, shipping cost, and more from the left-hand column of a Google Shopping page.
  • Comparative Shopping: Google Shopping also shows you how much an item typically costs across other websites, and you can choose to be notified if the price drops.
  • Product Information: Google Shopping policies ensure that companies don't sell something they shouldn't be selling, or something that contains misleading or out-of-date information.
  • Product Reviews: Google Shopping offers reviews from volunteers, advertisers, sellers, and third-party review providers to help users make an informed purchase.