Advertising Services

Instagram Ads

Dive into the mobile-shopping revolution of Instagram to unlock profitable growth through paid advertising – let’s get your brand directly on Gen Z’s favorite platform (yep, still over TikTok) with high-quality creative content and a proven approach to media buying.

Easily Reach Your Target Audience

With nearly 1.22 billion monthly users, Instagram and Instagram Shopping is a major touchpoint in the customer journey –  We’ll help you define who to target and how to best use ad spend for the most conversions. 

Drive Community and Make Shopping Easy

Customers today use Instagram to see what's trending and research products/companies before buying, and leveraging these touchpoints is key for an effective Instagram ad strategy – We’ll help you execute a paid media strategy that kicks-off top of funnel conversion campaigns for first-time buyers all the way through driving repeat engagement for loyal customers. It’s what they call a ‘full-funnel approach’.

Creative Content that Converts

Your audience continually expects to consume media in new and interesting ways, but if your company doesn’t meet expectations, then you won’t convert customers – We’ll help you deliver high-quality creative content that genuinely resonates with your customers and boosts your marketing ROI.

Let’s ramp up your digital marketing today

It’s time to scale your business with a profit-first mentality – partner with the team that will go above and beyond to deliver results on day one.

Instagram Ads

FAQs

How Do I Start Conquering Instagram with Porter Media?

Now, that’s a great question! The best way to work with us is by contacting us here on our website. While you are here, you may also want to browse through our other services and see our track record by checking out our case studies.

Once you do that, buckle up and let’s make your sales soar! We can’t wait to hear from you and help you profitably scale your Instagram ad campaigns above the competition.

How Can Porter Media Help Me Market with Instagram?

While getting started with Instagram ads is easy, running and scaling them profitably is not.

You not only have to stay on top of everything and understand the impact of all of the platform’s new features and updates, but you also can never put your creative hat down.

And the moment you find a winning ad, you need to keep optimizing it and ideally outperform it with a new one – you can thank ad fatigue for that! It happens when your audience becomes bored with your ads and stops paying attention.

These days, if you’re using a large daily budget, ad fatigue can occur within just three to four days.

At Porter Media, with our expert team and partners, we have proven time and again that we can create wildly creative Instagram ads that not only convert, but also help you build a loyal following.

We’ve helped our clients explode from 0 to 80k followers and scale from $0 to $10 million in revenue – all within just 2 years by unleashing the power of Instagram.

We take care of all of the technical aspects like the number of ads, how often they should be posted, and with which hashtags.

Our analysts can also research the most suitable influencers for your brand who will help you get conversions, not just likes.

And if we ever face something that we don’t feel we are the absolute best at, we will send you to a partner who has shown high-quality results that meet our standards.

Types of Instagram Ad Campaigns

There are several types of Instagram marketing campaigns. Each one is best for achieving different goals. Here are the 5 most common ones:

  • Awareness Campaign: Made to increase the visibility of your business, product, or service. If your brand is just getting started, you can make a splash by using this campaign to show what makes your idea unique and exciting.
  • Contest Campaign: Instagram contests give away a free product to followers at random. They are extremely effective at driving engagement. Everyone loves to win something!
  • Engagement Campaign: You can use them as a way to motivate users to interact with your content, which you should do as your engagement rate is one of the metrics Instagram uses to determine where your content shows up in your followers’ feeds.
  • Influencer Campaign: One way to promote your campaign is to collaborate with a few influencers and have them post about it on their channels. This will allow you to reach their audiences.
  • Sales or Promotion Campaign: Run it when it’s time to get those cold hard conversions. Just make sure you have built a loyal and engaged following before you do. That’s what all those other campaigns are for!

Types of Instagram Ads And When To Use Them

There is more to Instagram Ads than just images and video ads! The question is which one will deliver the best results for your business.

  • Photo/Image Ads: The OG Instagram ad. This is the oldest and typically the cheapest option, but could still be very powerful when used correctly. This format emphasizes the photo itself, so if you invest in a high-quality photo and your product has a strong visual appeal, this can be a safe and solid option.
  • Carousel Ads: A series of photos that rotate within the view, much like a carousel does. This type of format is best used to display various variations of products or different angles/views of a single product.
  • Collection Ads: Like Carousel Ads, Collection Ads use multiple images as part of their content. The difference is how they are displayed. While Carousel Ads display the pictures in a carousel-like format, Collection Ads present these images in a single layout. These are great when you want to enable your audience to look at photos all at once.
  • Video Ads: These are short and snappy, forcing you to get creative with your marketing strategy. Instagram allows you to post videos up to 60 seconds in length.
  • Shopping Ads: Work by including a product tag in your video or image, which links your customers directly to the product page on your website. They’re perfect for when you just want your audience to see your products and make a purchase straight from Instagram.
  • Stories Ads: Photos or videos that appear under the Stories section of Instagram. These are ideal for when you want to use exclusivity as a marketing strategy, or when you want to give your audience a sense of urgency, such as announcing a limited-time offer.
  • Explore Ads: Ads that will be shown only to Instagram users who already have similar interests and are within your target demographic. They can be effective when your goal is to grow your audience and build a community.
  • Reels Ads: Photos or videos that appear under the Reels section of Instagram. Reel Ads are a powerful way to tell your brand story in an immersive, memorable way.

Benefits of Instagram Ads

  • Reach: As the 4th most popular social media platform in the world, Instagram provides you with an immense reach, to over 2 billion active monthly users.
  • Engagement: With over 500 million Instagram daily active users, you can expect your audience to not only see but actually engage with your photos and videos.
  • Price Point: Instagram's self-service advertising platform is more affordable than most other forms of advertising. You can run ads on Instagram for as little as $1 per day.
  • Facebook Integration: Instagram and Facebook are linked. This allows you to advertise on both platforms easily.
  • Metrics: Instagram Insights is a built-in feature that makes tracking ad campaigns easier. You can also view additional details using Facebook Ads Manager.

How Instagram Works

Instagram is the 4th largest social network with over 2 billion active users monthly.

It’s a photo and video sharing app that allows you to follow other users. Your Instagram homepage shows a feed with a stream of content that was recently posted by the people you follow. You can comment on and "like" these pictures or videos and share them with friends.

Because users are bombarded with hundreds of videos and photos daily, Instagram’s algorithm determines the order in which they appear on users’ feeds.

The algorithm has been the topic of much speculation, and both regular users and brands have been trying to understand how it works and how they can “beat” it to guarantee that their content is seen.

Extra features like Stories, Reels, and Live have been added to Instagram over time, making the app more engaging but also more complex.

Stories, inspired by Snapchat, allows users to share content that will disappear after a period of 24 hours.

Reels are short-form, vertical videos that can be up to 60 seconds long. They work very much like TikTok videos.

And as the name suggests, the Live feature allows you to start live broadcast to connect with your followers in real time.

That’s a lot of features to tap into and creating content for each of them can be challenging! Thankfully, Instagram marketing integrates with Facebook marketing for a 2-in-1 system, which makes managing both platforms easier.

Many brands take it a step further by choosing to work with an ad agency such as Porter Media, which stays on top of all the changes and helps your brand scale at the optimal rate, maximizing your ROI.