Build a brand aesthetic and drive profitable growth with the leading product visualization platform.
With over 360 million people using the platform to plan and visualize purchases, Pinterest helps brands reach an already-interested audience. We’ll help you define who to target and how to best use ad spend for optimized conversions.
Through our strategic paid media strategy, we’ll help you kick-off top of funnel conversion campaigns for first-time buyers all the way through driving repeat engagement for loyal customers. It’s what they call a ‘full-funnel approach’.
Your audience continually expects to consume media in new and interesting ways, but if your company doesn’t meet expectations, then you won’t convert customers – We’ll help you deliver high-quality creative content that genuinely resonates with your customers and boosts your marketing ROI.
Pinterest can be a great addition to your ad strategy, but it requires a special approach to make the most out of it.
Our team can help you effectively leverage the platform to get your products pinned on thousands of Pinterest boards and bring your store a new wave of high-income ready-to-buy visitors.
Contact us here to find out if Pinterest is the right place for your brand. While you’re visiting, browse through our other services and check out the case studies to see our track record!
Porter Media is a digital marketing agency that delivers results by combining data with creativity.
Whether your goal is to raise awareness, drive traffic, or motivate an online or offline action, we can help navigate effective solutions on Pinterest that are right for your brand.
We've helped our clients increase revenue by as much as 514%, and grow from five to seven figures in a single year. Our portfolio of clients includes brands like V-Flat, Muslin Comfort, and Citizens Coffee.
When it comes to Pinterest ads, high-quality and eye-catching creatives are crucial. Our team follows a tried-and-true process that ensures the highest probability of success for your brand:
With the rising cost of Facebook and Instagram advertising, Pinterest may be a viable alternative for advertisers looking to expand their reach.
The average cost of Pinterest ads in 2021 was $1.50 per click.
That makes Pinterest ads, on average, much less expensive than Instagram and YouTube ads. They are also exceptionally effective.
IT Cosmetics brought in a 5x higher return on their ad spending when they used Pinterest shopping ads to capitalize on unbranded search terms. They found them 89% more cost effective than other platforms they had used.
To be successful on Pinterest it is important to first define your advertising goals. The platform’s ad manager has five ad objectives to choose from:
In short - Yes, very effective.
Pinterest drives 3.8x more sales than other social networks, and 87% of its users have purchased a product because of the platform.
The allure of Pinterest lies in its ability to inspire purchases; 93% of the site's users use it for this purpose, which is completely different from Facebook, where people want to socialize, share their own content and often see ads as just a nuisance.
To tap into the power of those numbers, you need to keep in mind Pinterest’s user base. Half of all U.S. millenials use Pinterest every month, so if you are selling products that appeal to young women, Pinterest might be the ideal choice for you.
Pinterest is a great place to advertise because you can count on people to be on the lookout for your products. It’s like advertising in a shopping mall, where nine in ten people came with clear intent to make a purchase.
Pinterest offers several formats and campaign types, so you can try out and test which ones work best for your product or service.
On Pinterest every idea is represented by a “pin,” which is an image that you can search and then save to your board. Pins can cover all kinds of areas, for example home decor, crafting, cooking recipes, jewelry, fashion, and more.
The platform allows you to collect likes and “repins,” which are the equivalent of shares or retweets.
You can easily post images from other websites to your Pinterest account using the “pin it” taskbar button, or you can just browse the Pinterest platform to discover, like, or “repin” content others have already posted.
Pinterest is a social network unlike any other. While Facebook, Twitter, and most other platforms focus on personal updates, Pinterest is all about finding inspiration and ideas for your interest and hobbies.
While it ranks 14th in popularity among social media, it still boasts over 430 million monthly active users.
In 2022, 76% of Pinterest's audience was female, and 40% of its users have a household income of $100k+, which makes it a great platform to advertise luxury brands and for those who sell products to women.