Citizens Coffee, an Australian cafe group with multiple locations around New York City, found themselves in a bit of a pinch for funds. They had a successful business model, great financial track record, and even grew during the pandemic, but they needed additional capital in order to continue scaling their brand.
That’s when the leadership team at Citizens Coffee approached Porter Media for support with a very specific goal.
$1.07 million dollars… That was the fundraising goal that Citizens Coffee engaged us to help raise on crowdfunding site, Republic.co. At the time, they lacked a concrete strategy to hit their fundraising goal, and what’s more, the team had limited resources for ad spend.
So, the team turned to Porter Media to deliver and execute a tactile strategy that would garner attention from the right audience, solicit a message that resonates with investors, and finally raise the desired funds.
With a limited marketing budget, the team at we needed a lean, mean, marketing strategy that optimized for each dollar spent. After conducting thorough research & analysis on the market landscape and past fundraising success stories, we helped Citizens Coffee execute the following activities:
Leveraging this strategy, Citizens Coffee was able to raise $1.22M within 60 days, and they enjoyed a return on ad spend (ROAS) of 12x– meaning for every $1 we spent, we returned were $12.
This Citizens Coffee spotlight demonstrates how the team at Porter Media spends each marketing dollar like it comes from our own pocket, to achieve ambitious goals for the entrepreneurs we serve. The team at Porter Media are experts at helping companies scale from 7 to 8 figures, and in this instance, raise 7 figures in less than 60 days.
Ready to grow your business?
We’re here to help entrepreneurs succeed through highly-effective digital marketing – so partner with a winning team in paid ads and retention marketing that has a proven track record with real growth results.
Get in touch today.