Deco TV Frames had a unique opportunity on their hands – they sold a completely untested product line for a hyper-focused, yet sizable demographic.
For homeowners who hung Samsung’s The Frame TV on their walls to display digital art, Deco TV Frames offered a collection of 16 premium traditional and contemporary suited frame styles that truly transformed the Samsung Frame TV into a masterpiece. Deco TV Frames knew that art and frames went hand-in-hand, but would the same hold true for the digital world?
Deco TV Frames brought on the team to effectively boost their digital presence in a way that highlighted the benefits of their new product. Besides being a completely new product with no previous history to leverage, Deco TV Frames were only compatible with the Samsung Frame TV, which carved out an extremely specific niche for the TV frame brand.
The team at Porter Media needed a way to find this niche, identify the types of customers, and create content that would both appeal to their target audience and generate demand.
Tasked with an interesting new challenge, the team got to work clearly defining Deco TV Frame’s key value propositions, target audience, and digital marketing approach.
Porter Media first identified the business’s unique capabilities, background, and product features as the cornerstone of their strategy.
Here are the core activities that we executed on behalf of Deco TV Frames:
To further capitalize the complementary nature of the Deco TV Frame with the Samsung Frame TV, Porter Media crafted a remarketing campaign for users who didn’t yet have the TV, but wanted to purchase the Samsung Frame TV after finding the Deco TV Frame. Generating our own demand for our flagship products.
Within 2 years, the completely unprecedented Deco TV Frame exploded from $0 in revenue to more than 8 figures in revenue. Leveraging this intuitive and data-backed digital marketing strategy, Deco TV Frames experienced the following:
This completely new product line was sure to put our approach to the test, yet the team at Porter Media delivered another success story for the hard-working entrepreneurs at Deco TV Frames. Leveraging our expertise around messaging, targeting, and understanding our clients customer journey, we were able to help scale this business from 0 figures to 8 figures within 2 years, profitably.
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