V-Flat, an online retailer that primarily focuses on photography backdrops & accessories, selling highly-effective products that genuinely enhance the quality and depth of photographers’ images.
But wtih high price points and lack of strategy for retention, V-Flat World was relying too heavily on paid ads for acquisition to scale.
V-Flat tapped us to develop an email and paid acquisition strategy that would identify who their target audience is, engage them regularly with valuable content, and finally generate affinity and loyalty within their current customer base. The current challenges to realizing the goals were:
We built from the ground up, starting with defining a clear-cut retargeting campaign that would turn beloved audience on social into paying customers. From there, the team needed to acquire a good understanding of who the V-Flat target audience was and what resonates with them.
To profitably scale V-Flat’s digital marketing capabilities, the team executed the following core activities:
Armed with a modernized customer journey, V-Flat World has been able to generate higher revenues through repeat customers, improve their return on ad spend (ROAS), and boost customer lifetime value. Here’s what they achieved by the numbers:
At Porter Media, we advise our clients that a proper retention strategy is one of the most effective tools a business can use to profitably scale their revenues and improve their customer LTV.
As illustrated in our V-Flat World customer success story, even high price point items with no expiration date can generate return customers with the right customer journey.
The team at Porter Media are experts at crafting customer journeys that offer value to customers and encourage repeat purchases by building a sense of community.
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