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TOP ANSWERS FROM PORTER MEDIA
Get help from our team on any issues relating to Porter Media.
TOP 5 QUESTIONS
What types of companies do you serve, what industries and markets?
We offer both Lead Generation and eCommerce paid media services. Some industries we service are Real Estate, Mortgages, Beauty, Skin Care, Home Decor, Apparel, Toys, and more. Each business is unique, however, the marketing funnel fundamentals still remain the same. Our end goal is to ensure we acquire customers at an affordable rate, and retain them for many years to come.
What are the core capabilities of your agency? Where do you shine?
Our specialty is in paid social advertising. This includes Facebook, Instagram, Pinterest, Snapchat, Etsy, Google Shopping, and recently TikTok. We work with sister agencies to provide additional services such as retention (Email & SMS), SEO, and video production for both branding and direct response marketing.
How do you measure success? What are your core KPI's (Key Performance Indicators)?
This is a loaded question as it depends on the business, but our ultimate goal is to ensure profitability.
With eCommerce, our goal to ensure we calculate your average breakeven point + profit margin first before we run any paid traffic (break even ROAS). This ensures we know our goals form our outset with no surprises.
With Lead Generation, our KPI’s runs a little deeper. Yes, it’s important to ensure our cost per lead is within range where we can have success, but due to many variables, we need to have a good idea of how long the sales cycle is, as well as how often a lead converts to a paying customer.
We work with you on forming these KPI’s with you and reverse engineer our marketing funnel to give ourselves the highest probability of success.
What metrics will you report on and how?
Let’s be honest, digital marketing can be complex. Sending a report with our external KPI’s but no context doesn’t sit right with us. At the end of the day, Porter Media is a boutique shop who pride ourselves on transparency and ensuring our clients understand what is going on just as much as us.
How long will it take to see results?
No two businesses are the same. With that said, paid social is the fastest way to generate results (outside of running a campaign to your owned media, ie, Email list). Results will vary from business to business, but in general, more seasoned businesses will yield quicker results.
For newer businesses, specifically those in competitive markets, it may take up to 3 months before we start to see consistency within the ad acocunt. This is due to many factors, one of which is the pixel may not have enough data to properly optimize.
Who is Porter Media?
Porter Media is a growth marketing team which help clients scale their business through Facebook, Instagram, Snapchat, Pinterest, TikTok and Google.
What do you do?
We provide paid advertising and retention marketing such as advertising on Facebook, Instagram, Snapchat, Tiktok, Pinterest, Google, as well as offering retention marketing services such as Email and SMS marketing. services on social media platforms such as Facebook, Instagram, Snapchat, Pinterest, Snapchat and Google.
Do you provide content creation services?
Yes, through our partner team.
Do you take the product shots/video for us or do we provide the content?
Yes. We offer content creation, direct response video editing and graphic creation.
How often will we communicate and how?
We pride ourselves on transparancy and over communication. We are a small team who all have a roll in the success of your campaign and business.
You will be provided a dedicated Slack channel where you can communicate with us 24/7.
Alternatively, you can reach us by e-mail as well where we are available 24/7.
In addition to this, we will have either weekly, bi-weekly, or monthly calls depending on the resources required.
It’s important we are all on the same page and are making our best efforts to ensure we are setting ourselves up for the highest probability of success.
How do your different departments collaborate? Do you have specialists in each area?
We are a small team, and as as a small team we all wear many hats.
Wether it be in house or through a partner team, you will only work with specialists within that respective field. We do not work with generalists.
Quite literally, we will have spent our own money on their services before. You will be working with teams who we like and trust.
How closely will you work with my internal team?
We work very closely with your internal team and communicate on a daily basis.
Do you guarantee results?
While we do our best to ensure the success of your campaign, there are no guarantee’s that we can provide the results you desire.
With that said, our approach is pragmatic. We measure our success by the amount of failures we’ve had – not many.
Who are some of your previous clients?
Although we don’t provide a list of all of our current or past clients (mainly due to confidentiality reasons), you can find their logo’s in section throughout the website.
How frequently will we meet and where?
This varies from client to client as each situation is unique, however, our standard call frequency is weekly, bi-weekly and monthly.
This call will take place via Zoom unless otherwise instructed.
How often will you be working on my account?
Every day, Monday – Sunday, 365 days a year.
Does your team use an attribution model that's customized to meet my needs?
Yes. Based on an account and business audit, as well as the resources available to us, we will provide transparency to the attribution model we see as best fit for your business.
Do you work on performance compensation?
This varies from client to client. It is dependent on the monthly advertising budget, and the accuracy of data being collected. Most often, it is a percentage of ad spend with target ROAS goals to scale. Ex: If ROAS is > 2.5x, scale. If not, hold or reduce spend. This protects the client and the business from irresponsible spend.