Outshine your competition with UGC creative that inspires action.
The average shopper is bombarded with countless ads at all hours of the day – to stand out, brands need to challenge their creativity and hone their visual communication to be seen, heard, understood, and bought. We’ll help you define your visual communication and messaging strategy for consistently inspiring creative content.
Your ad may get a click the first time, but after a few times, the customer will look it over as easily as their own computer wallpaper – we’ll work with you to strike the perfect balance between what your customer wants to see and the information they need to buy at every step of the sales funnel.
Need content that genuinely resonates with your customers and boosts your marketing ROI? With a roster of leading UGC content creators our team of expert advertisers, communicators, and creatives will help you deliver perfectly-crafted messages that effectively tell your brand story through compelling creative content.
Are you losing conversions because your creatives are not that creative? Or, maybe you can’t keep up with creating new concepts and variations weekly to avoid ad fatigue?
Whatever the case, Porter Media can help.
With over $20M in ad spend and 50 successful partners, we’ve proven time and time again our ability to deliver exciting creatives that capture customers’ attention and convert it into sales. If you’d like to hear how we can do it for your brand, get in touch with us here.
We source the best quality content from leading UGC creators. These videos win your audience's attention and, most importantly, convert them into customers.
We also handle the entire process, from finding the perfect fit for your brand to sending samples and ensuring the work is up to our standards.
Our creative team then turns raw UGC into ready-to-run ad creative. We cut out boring parts, add captions, create an engaging opener, add catchy background music, and more. The final piece of content keeps the viewer’s attention from the first to the last second – or gets them to click even before the video finishes.
Utilizing user-generated content (UGC) can not only address the problem of ad fatigue, but also boost credibility and conversion rate.
This authentic content can help your brand create more engaging and relevant experiences, fuel your multi-channel marketing strategy, and give you the ability to refresh your messaging more efficiently.
Other UGC benefits:
You want as many people as possible to see your ad. But what if it’s seen too often? Viewers can become bored with it and even irritated. And if you’re advertising on social media, such as Facebook, your audience can get bored extremely fast.
“Creative fatigue” or “ad fatigue” is when an audience grows weary of your ads. It can happen as quickly as 3 to 4 days.
That’s why Facebook recommends updating your creatives every week. But even that won’t be enough if your creatives aren’t effective in the first place. You need a winning ad to start, and then you need to update it while maintaining high performance. That’s precisely where most advertisers fail.
Creatives can make or break ad campaigns. It takes mobile users 0.4 seconds to recognize an ad on Facebook, so you have less than one second to grab their attention.
If it successfully stops them from scrolling, you have to make sure your creative makes the right first impression; not just gets you clicks.
Your ad creative serves as the first point of contact with your brand – which thoughts and emotions it ignites will influence how your audience interacts with your business further down the funnel.