Make each hard-earned click count more with direct-response Landing Pages & Web Development.
Direct-response landing pages are built to optimize for conversions, and work even better when made for a specific audience or platform – we’ll help you develop beautiful and concise landing pages that visually communicate valuable product information, handle any hesitations, and streamline the checkout process.
Most website visitors abandon ship after less than a minute of landing on your website – with custom landing pages, you’ll be able to provide a personalized, end-to-end branded experience that keeps visitor attention and draws them deeper into your sales funnel.
You know who you send ads to and why, but you may not know who is visiting your webpage – a thorough landing page strategy provides you with a better understanding of who is your ideal audience and why. We’ll work with you to create a well-informed strategy that adapts to your audience while continually optimizing for conversions.
If you want your web pages to convert more visitors and encourage them to spend more with each purchase, you have to nail three elements: design, copywriting, and development. You also need to be able to update your website to keep pace with the latest trends and changes in customer behaviors.
Instead of trying to do it all on your own, just to get stuck in a never-ending process that can go on for months without success, leave it to our team at Porter Media. We have a proven track record in developing fast, mobile-optimized, and highly converting websites and landing pages.
To see how we have helped multiple brands scale from 0 to 8 figures, see our case studies here. If you’re ready to discuss how we can help your business grow with a top-class website and landing pages, get in touch with us here. It’s time to make more people push that buy button!
Building a website requires several steps, each with its own unique skillset. You might not have an in-house team of designers, copywriters, and developers; in which case, you’d need to hire contractors and oversee their work to ensure it’s of high quality and in line with your strategy.
So while it takes an experienced website development agency like Porter Media typically 1 to 2 months to create a high-converting website, managing it yourself could take up to twice as long, and you'd likely run into a lot of problems along the way.
Landing pages are faster and easier to create than a website, but if you want to boost your sales, you’ll need more than one. Research shows that companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. It makes sense to partner with an agency that’s able to create higher numbers of landing pages faster and more cost-efficiently.
While they can be extremely effective, there’s a lot that goes into creating a well-optimized, highly converting landing page. Here are the key factors to look out for:
Depending on your goal, there are a few types of landing pages you can use to maximize your campaign’s effectiveness. Here are some popular ones to consider:
A landing page is a one-page website that allows you to quickly and easily describe, promote, and sell your product or service. Here’s why they’re so effective, and popular among DTC marketers:
Let’s assume your ads have the attention of your target audience. Your prospect has seen your creative ad copy and is now ready to learn more. They click through, but instead of being educated further about your product or service and offered a clear and easy way to make a purchase, they end up on a basic store page. They have to scroll down and click around to find any information and before you know it, they’re gone. And you just lost conversion and a potential customer.
No matter how well your ads perform, to grow your direct-to-consumer business, you need to have a website that converts visitors into customers. If it does not communicate your value proposition well and does not build on the uniqueness of your brand, you most likely won’t get a sale.
Your offer, design, copywriting, and speed performance all affect your website's conversion rate. However, to get the highest possible conversion rate, your web pages must work with your ads to provide a cohesive, streamlined experience. That’s why, besides optimizing your website, it’s a good idea to consider extending your digital marketing arsenal with landing pages.