Agency Services

Website Design & Development

Make each hard-earned click count more with direct-response Landing Pages & Web Development.

From ‘Click’ to ‘Add to Cart’

Direct-response landing pages are built to optimize for conversions, and work even better when made for a specific audience or platform – we’ll help you develop beautiful and concise landing pages that visually communicate valuable product information, handle any hesitations, and streamline the checkout process.

Reduce Bounce Rate

Most website visitors abandon ship after less than a minute of landing on your website – with custom landing pages, you’ll be able to provide a personalized, end-to-end branded experience that keeps visitor attention and draws them deeper into your sales funnel.

Optimize Conversions for Each Customer Segment

You know who you send ads to and why, but you may not know who is visiting your webpage – a thorough landing page strategy provides you with a better understanding of who is your ideal audience and why. We’ll work with you to create a well-informed strategy that adapts to your audience while continually optimizing for conversions.

Let’s ramp up your digital marketing today

It’s time to scale your business with a profit-first mentality – partner with the team that will go above and beyond to deliver results on day one.

Website Design & Development

Services FAQs

Porter Media as Your Website & Landing Page Partner

If you want your web pages to convert more visitors and encourage them to spend more with each purchase, you have to nail three elements: design, copywriting, and development. You also need to be able to update your website to keep pace with the latest trends and changes in customer behaviors.

Instead of trying to do it all on your own, just to get stuck in a never-ending process that can go on for months without success, leave it to our team at Porter Media. We have a proven track record in developing fast, mobile-optimized, and highly converting websites and landing pages.

To see how we have helped multiple brands scale from 0 to 8 figures, see our case studies here. If you’re ready to discuss how we can help your business grow with a top-class website and landing pages, get in touch with us here. It’s time to make more people push that buy button!

Why Partner with a Website Development Agency

Building a website requires several steps, each with its own unique skillset. You might not have an in-house team of designers, copywriters, and developers; in which case, you’d need to hire contractors and oversee their work to ensure it’s of high quality and in line with your strategy.

So while it takes an experienced website development agency like Porter Media typically 1 to 2 months to create a high-converting website, managing it yourself could take up to twice as long, and you'd likely run into a lot of problems along the way.

Landing pages are faster and easier to create than a website, but if you want to boost your sales, you’ll need more than one. Research shows that companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. It makes sense to partner with an agency that’s able to create higher numbers of landing pages faster and more cost-efficiently.

How to Create the Best Landing Pages

While they can be extremely effective, there’s a lot that goes into creating a well-optimized, highly converting landing page. Here are the key factors to look out for:

  • Mobile First: 58% of all online visits came from smartphones, so optimize your landing page for the best mobile experience.
  • Optimize for Speed: Every second it takes your page to load, your conversion rate drops by 7%, so make sure it loads fast.
  • Keep It Concise: Shorten your forms and make all the information easy to understand, so that your visitors don’t get bored.
  • Prioritize: Put the most important information, and call-to-actions high on the page.
  • Invest in Design: Make your design elements simple and your landing page easy to navigate.

What Type of Landing Page Should You Use?

Depending on your goal, there are a few types of landing pages you can use to maximize your campaign’s effectiveness. Here are some popular ones to consider:

  • Sales Landing Page: If your goal is to sell something, this is the one. It’s usually longer than other types as it has to offer enough information to convince visitors to buy.
  • Lead Capture Landing Page: Used to collect personal information such as names or emails. Usually offers the visitor a form of a reward called “lead magnet” that they get in return for submitting their information.
  • Thank You Landing Page: This page is used after a customer completes an action, and can often contain additional offers like upsells and downsells.

The Benefits of Landing Pages

A landing page is a one-page website that allows you to quickly and easily describe, promote, and sell your product or service. Here’s why they’re so effective, and popular among DTC marketers:

  • Boost Conversion Rate: Landing pages have a single focus and target a specific audience, resulting in significantly higher conversion rates.
  • Target Specific Audiences: Because landing pages are extremely targeted, they allow you to finetune your messaging, imagery, and ensure it speaks exactly to the audience you’re after.
  • Provide Actionable Data: You can create landing pages for different campaigns and referral sources. You can track the analytics data to see which channels are driving you the most traffic and conversions — then promote those channels more heavily.

Why Your Web Pages Matter

Let’s assume your ads have the attention of your target audience. Your prospect has seen your creative ad copy and is now ready to learn more. They click through, but instead of being educated further about your product or service and offered a clear and easy way to make a purchase, they end up on a basic store page. They have to scroll down and click around to find any information and before you know it, they’re gone. And you just lost conversion and a potential customer.

No matter how well your ads perform, to grow your direct-to-consumer business, you need to have a website that converts visitors into customers. If it does not communicate your value proposition well and does not build on the uniqueness of your brand, you most likely won’t get a sale.

Your offer, design, copywriting, and speed performance all affect your website's conversion rate. However, to get the highest possible conversion rate, your web pages must work with your ads to provide a cohesive, streamlined experience. That’s why, besides optimizing your website, it’s a good idea to consider extending your digital marketing arsenal with landing pages.