Snapchat Advertising

snapchat Advertising Agency

Snapchat Advertising

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Snapchat Advertising

Why Snapchat Ads?

Do you belong to the majority of businesses that underestimate the value of Snapchat advertising?

The whole ethos of the platform is instant communication, with the focus on providing a space for people to start conversations and share their real-life moments. While the platform is most popular amongst the Millennial and Gen Z demographics, Snapchat is favored by those under 35 for its ease of use and innovative functionality.

Largely preferred for connecting with friends and family on a casual basis, it has great options for businesses to connect with their audiences on a more personal and human level. Approximately 347 million people use Snapchat daily, creating 3 billion snaps per day, a large output compared to other forms of social media.

The time spent on the app and its nature of facilitating conversations make it an important platform for businesses looking to build brand awareness, grow their audience, increase website visits, as well as encourage app downloads and generate sales.

Snapchat Advertising Agency vs DIY Approach

With the ability to run Snapchat Ads for as little as $5 per day, the minimal daily spend requirement means you can test, learn, and optimize your campaigns with little experience and a small budget. However, if your goal is to have your Snapchat Ads make a large impact on your marketing goals, it’s important to understand the best approach to tap into Snap’s full potential.

Whether you are new to Snapchat Ads or have run campaigns with some success, you need strategic marketing tactics to see valuable results.

As an expert Snapchat advertising agency, our team at Porter Media follows a proven process, including intentional planning, budgeting, data analysis, and developing creative campaigns that we then continuously tweak to ensure they’re performing well and generating the desired results. Our experience and knowledge of Snapchat and its Ads Manager capabilities ensure the best use of your advertising dollars. As a full-service agency, we can incorporate your Snapchat Ad strategy with your other social media strategies, so you have a cohesive and holistic approach to your marketing, ensuring customers easily stay engaged with your business right through to product or service purchase and after-care.

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Snapchat Advertising
Snapchat Advertising

Snapchat’s Statistics

Of the 300+ million users of Snapchat every day, 75% are Millennials and Gen Z. They spend on average over 30 minutes per day on the platform, garnering Snapchat $4.4 trillion in global spending power.

The Snapchat generation not only buys into the products of their favorite brands, but also into the brands themselves. Standing behind and supporting them, brands can leverage their loyalty for long-term relationships.

Given the instantaneous nature of Snapchat, users are 20% more likely to make purchases on their mobile, meaning it is extremely important for brands and businesses to emphasize the ease of use, mobile friendliness, and simple navigation of their buying processes. With users opening the app on average 30 times per day, there is also an emphasis on sharing more real-time and behind-the-scenes business content to keep the audience interested and engaged on the fast-paced app.

Build your Brand and Get Customers on Snapchat

Are you considering investing a portion of your ad spend in Snapchat Ads?

Carefully consider whether your target demographic lines up with Snapchat’s user profile. If your brand appeals to Millennials and Gen Z, the platform is certainly worthy of your marketing attention. The ease of use purchasing on mobile devices directly from Snapchat means you can reduce your sales funnels to convert your target audience from brand awareness to sales faster.

As with other social media platforms, Snapchat, with its Ads Manager, offers custom audience targeting by location, demographics, and interest, as well as custom audiences using your own lists and lookalike audiences to expand your reach. Snapchat Ads work particularly well with Amazon stores as the platform can integrate with where to purchase a product. All the user needs to do is point their camera at the barcode to be taken to a purchase screen. It’s a game-changer for eCommerce businesses that thrive on high-volume sales.

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Snapchat Advertising
Snapchat Advertising

Why Advertise on Snapchat?

Snapchat Ads Manager offers many advertising campaign options to suit your goals and desired ROI.

Brand Awareness

Website Clicks, Lead Generation and Conversions

App Downloads

Catalogue Sales

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How Snapchat is Unique

The instantaneous and temporary nature of the content on Snapchat encourages users to share more. User-generated content is a large opportunity on Snapchat as there is less emphasis on generating Instagram aesthetic feeds and more on sharing authentic content that resonates with your target audience.

According to Snapchat, 64% of users watch the videos with sound, much higher compared to any other social media platform. This lends itself to encouraging more brands to have their team as the face of their Snapchats rather than highly organized photoshoot content.

Sharing more behind-the-scenes footage and interviews with founders, technicians and members of the team helps to develop the personal connections that allow a brand’s Snapchat audience to flourish. The goal here is to ensure your content natively fits the vibe of the average user’s feed without standing out as promoted content.

Snapchat Advertising
Snapchat Advertising

Benefits of Snapchat Ads

We highly recommend Snapchat for those businesses and brands that are happy to get in front of the camera and share more value with their audience.

For example, beauty brands can share quick tutorials with their products, fashion brands can share styling videos and up-close shots of their products, and real estate agents can provide short virtual tours of their new homes for sale. The benefit is added authenticity and developing a friendship-like connection with your followers, allowing them to interact with you. Connecting with a younger demographic means you also have more room to be playful with your content and to share a humorous and less serious side to your business if it suits your branding.

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Snapchat Best Advertising Practices

Spread the Word

Interact with Users on Snapchat

Use Sponsored AR Lenses and Filters

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Snapchat Advertising
Snapchat Advertising

Advertising Options Available on Snapchat

Invest in different forms of Snapchat Ads in your strategy to raise brand awareness, drive website clicks, encourage purchases, and increase brand loyalty. Inside Snapchat Ads Manager, you can choose from multiple ad formats. Test different ones to cater to more people and find what converts best.

Single Image and Video Ads

Collection Ads

AR Lens

Dynamic Ads

Story Ads

Filter Ads

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Get a FREE snapchat Ad Account Audit

Get Actionable Snapchat Ads Insights
with your FREE Audit

Find out if we’re the right Snapchat Ad Agency for you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.