TikTok Advertising

TikTok Advertising Agency

Use TikTok to Scale Your Brand Faster and More Cost-Effectively

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Did you know that 82% of marketing professionals use content marketing to help brands increase visibility and gain awareness?

It has quickly become one of the most popular advertising methods, and for a good reason. It provides a more genuine and often effective way for brands to connect with their target audiences on their preferred platforms. While there are many elements to content marketing, social media is one of the most important.

Most marketers post to social media four times a week, if not more. While Instagram and Facebook were once two of the most popular platforms for digital advertising, TikTok is rapidly gaining traction, providing brands with a new way to connect to millions of people each day.

Businesses that want to win the hearts and wallets of Gen Z and Millennials can benefit from working with a TikTok advertising agency. This specialization is important, because ads that may have worked on Facebook and Instagram often don’t perform when hastily repurposed for TikTok. Brands should create ads designed specifically for TikTok and take into account just how unique this platform really is if they want to bank on its potential.

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TikTok Advertising

Why TikTok Ads?

Not sure if a TikTok ad will work for your brand? There are dozens of reasons to use this social media platform for marketing purposes.

The popular app, compatible with Android and iPhone, has over one billion users throughout 150 countries. Whether your brand caters to consumers in a specific country or across the globe, you can use TikTok and TikTok ads to reach your ideal prospects.

With TikTok advertising, you have the opportunity to:

Increase Brand Awareness

Communicate with Consumers

Gain More Followers

Drive More Traffic to Your Website

With opportunities like these available to both big and small companies, it's easy to see why anyone would want to advertise their business on TikTok.

What Does a TikTok Advertising Agency Do?

When working with a TikTok advertising agency, it's easier to create the content that viewers want to experience. The opportunity to connect with targeted audiences and at a cost much lower than on platforms like Facebook is tremendous for businesses of all sizes willing to take the plunge and dive into the world of advertising on TikTok.

However, not everyone knows how to do it right. With help from a professional advertising agency like Porter Media, it's easier than ever to curate compelling content that engages, entertains, and can convert millions of people.

By working with a TikTok advertising agency, you can:

Have Content Conceptualized

Track Ad Performance

Connect with Multiple Influencers

If you'd like to begin posting high-quality content on TikTok that gets attention, likes, and comments, partnering with a TikTok advertising agency like Porter Media could be the perfect solution.

Professionals know what works and what doesn't and can deliver the results you'd like to achieve while tracking the performance of TikTok ads for you!

TikTok Advertising
TikTok Advertising

Does Advertising on TikTok Work?

Business owners who haven't tried TikTok advertising often wonder if it's worth it. No matter the type of business you've started, TikTok advertisements can help you build a following, enhance your presence on social media, and make more sales.

Does it happen overnight for every business? No. But is TikTok an effective way to gain organic web traffic from people genuinely interested in your products? Absolutely.

If you want TikTok advertising to work for you, there are a few steps you should take, such as:

Identifying your target audience

Creating an account and editing your profile

Deciding on the message you want to deliver

Working on concepts for the content you'll post

Of course, when working with a TikTok advertising agency, you can get help with this process, making it much easier to get started on the platform and build a name for your brand.

How to Build Your Brand and Get Customers on TikTok

Building a brand on TikTok requires consistency and effort. Before posting ads, you need to create an account that viewers can visit when your advertisement appears on their screen.

Your account should include the name of your business, an image representing the brand (such as the logo), and brief details in the bio.

Start Posting Creative Videos

Be Relatable and Interact with Your Audience

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TikTok Advertising
TikTok Advertising

What Makes TikTok Unique?

Building a brand on TikTok requires consistency and effort. Before posting ads, you need to create an account that viewers can visit when your advertisement appears on their screen.

Your account should include the name of your business, an image representing the brand (such as the logo), and brief details in the bio.

If you want TikTok advertising to work for you, there are a few steps you should take, such as:

Short-Form Content

Unique, Custom-Tailored Algorithm

The Power to Go Viral Without a Following

It’s Easy to Access From Anywhere, Whether at Home or On the Go

Why Advertise on TikTok?

While advertising on TikTok may not be suitable for a company with an older target audience, it's ideal for any brand wanting the attention of the younger generation.

That’s because, while there are people of all ages on TikTok, the vast majority of users are Gen Z and Millennials.

Advertising on TikTok gives your brand the power to:

Easily connect with millions of people

Broaden your reach while connecting to your target audience

Create brand loyalty through excellent customer service

Engage in conversations with consumers that can increase their interest in buying from your business

Increase your online visibility to make more people aware of your business

Strengthen your digital presence and boost traffic to your website

Increase business sales and your monthly profit

Who wouldn’t want to take advantage of such an incredible opportunity to grow their brand online? Especially while the cost of advertising on Tiktok is still relatively low compared to platforms like Facebook.

TikTok offers both big and small brands alike a chance to get in on the action by advertising to a youthful generation of viewers.

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TikTok Advertising
TikTok Advertising

The Benefits of TikTok Ads

The benefits of TikTok Ads are tremendous. These ads look much like traditional videos posted to a social media account, which helps reel viewers in and boost conversion rates. If you're advertising on TikTok, you may:

Create more awareness for your brand among people who didn't know it existed

Get more leads from people expressing interest in what your brand provides

Gain a significantly larger audience that can help with web traffic and sales

Build strong relationships with your audience

Most businesses know the importance of digital advertising. If you want to make more sales, you need to focus on building a digital strategy that includes the use of social media apps, such as TikTok.

Now that TikTok, with more than a billion users, is becoming one of the most popular social apps, it really makes sense for brands to take advantage of the opportunity to reach such a massive audience.

Best Advertising Practices on TikTok

Not sure of the best advertising practices on TikTok? When using the app to advertise your brand, being genuine will help yield the best results. However, these are a few other things to keep in mind before getting started:

Be Consistent

Keep Your Content Fun and Exciting

Post a Variety of Videos

Be Appropriate

Keep these advertising practices in mind when you use TikTok!

TikTok Ads can help any brand increase visibility and reach its targeted audience. If you're not already using the platform or have struggled to see results, get help from an expert TikTok advertising agency and partner with Porter Media today!

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TikTok Advertising

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Get a FREE Tiktok Ad Account Audit

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Find out if we’re the right TikTok Ad Agency for you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.